I started OptixBDA as a reflection of how I see the world — through clarity, color, and emotion. As a Bermudian, a father of two, and a lifelong cricketer, I’ve always been inspired by the island’s beauty and spirit. Photography became my way of sharing that feeling — capturing moments that express the soul of Bermuda and the people who make it special.

When I designed the Optix logo, I wanted it to represent focus, grounding, and confidence. Its bold, minimal design merges clean lines with a circular form that hints at the island — a symbol of unity, nature, and continuity. To me, it represents seeing clearly, thinking freely, and feeling connected.